Macy's
Marketing Strategy Manager
New York, NY
Writing a Bold New Chapter with a Legacy Brand
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Translates brand objectives into actionable marketing plans and innovative marketing campaigns across key timeframes, categories, and event types.
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Analyzes data and utilize customer insights to inform development of marketing plans.
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Works collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
Target
Strategy & Design Manager
Retail Brand Experience
Minneapolis, MN
Professional Vibe Curator at Tar-jay
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Led in-store visual merchandising and marketing strategies across 1,800+ locations for multiple categories including Grocery, Toys, Sporting Goods, and Licensing.
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Developed creative briefs, partnered cross-functionally with agencies and internal teams, conducted competitive analysis and testing strategies, supported activation events, and ensured brand standards and compliance across all initiatives.
H-E-B
Marketing Specialist
San Antonio, TX
#1 Grocery Retailer in America
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Led comprehensive 360° marketing campaigns for Seasonal, H-E-B Restaurants, and Hardlines categories, managing all activations, partnerships, media planning, and creative asset development across multiple channels including in-store, digital, print, broadcast, out-of-home, and direct mail.